Sep 17, 2026
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4 min read
You have already answered it. Probably by accident.
Sep 15, 2026
8 min read
I built them to be different. The list barely noticed.
Sep 8, 2026
10 min read
That's one of fifteen copywriting stories I kept from the summer.
Sep 1, 2026
9 min read
Extract it once into a dossier. Every prompt after reads from one source.
Aug 25, 2026
3 min read
The seven-in-one ones break - so do this instead
Aug 19, 2026
7 min read
Advertising's most famous headline came from research, not a flash of genius.
Aug 13, 2026
6 min read
Ask Claude to make its own copy a 10, and watch where the extra points come from.
Aug 7, 2026
Every "dead" line trains the reader to leave.
Aug 3, 2026
Reason-why copy, moved to the prompt
Jul 28, 2026
Plus a 33% send-time lift, AI emails that missed, and seven more from the month.
Jul 14, 2026
You get one idea, twenty times, in different words.
Jul 9, 2026
11 min read
Turn the 1962 Avis ad into a machine that writes your ads
