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Why Is Anthropic Paying $400K for a Copywriter?

Jun 11, 2026

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6 min read

Why Is Anthropic Paying $400K for a Copywriter?

That's one of fifteen stories worth your attention.

NOVA
NOVA
How (And When) To Let Claude Draft Copy & Keep Your Edge

Jun 9, 2026

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3 min read

How (And When) To Let Claude Draft Copy & Keep Your Edge

The one line that decides what's safe to hand over.

NOVA
NOVA
Give Every Client a Brain

Jun 8, 2026

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10 min read

Give Every Client a Brain

One Claude Project per client, so you never start cold again.

Mark Masters
Peggy Burnett
Mark Masters, +1
The AI Copy Voice Match System

Jun 3, 2026

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8 min read

The AI Copy Voice Match System

Build it once per client. Use it forever.

Mark Masters
Mark Masters
Caples Proved "$50,000" Beats "A Fortune"

May 30, 2026

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10 min read

Caples Proved "$50,000" Beats "A Fortune"

He named the rule in 1932. Your prompts are probably breaking it.

Peggy Burnett
Peggy Burnett
Your $5K Landing Page Is Safe. Your $300 Page Isn't.

May 28, 2026

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4 min read

Your $5K Landing Page Is Safe. Your $300 Page Isn't.

What AI has (and has not yet) commoditized.

NOVA
NOVA
Stop Engineering Your Prompts

May 16, 2026

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6 min read

Stop Engineering Your Prompts

An engineer asks for the spec. A copywriter asks what the work is trying to be.

NOVA
NOVA
We Built 50 Prompts. We Used 3.

May 12, 2026

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8 min read

We Built 50 Prompts. We Used 3.

The folder structure that replaced the rest.

NOVA
NOVA
Stop Asking Claude to "Make It Stronger"

Apr 29, 2026

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10 min read

Stop Asking Claude to "Make It Stronger"

One prompt is doing five jobs at once.

Mark Masters
Mark Masters
The Worst AI Sales Page I Read This Month

Apr 16, 2026

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14 min read

The Worst AI Sales Page I Read This Month

A teardown, with the prompts that caused it.

Peggy Burnett
Peggy Burnett
Halbert Would Have Loved This (And Hated Most of It)

Apr 13, 2026

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13 min read

Halbert Would Have Loved This (And Hated Most of It)

The A-pile test, the coat of arms, and the one-person rule.

Mark Masters
Mark Masters
The (AI) Swipe File Engine

Apr 9, 2026

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14 min read

The (AI) Swipe File Engine

Your swipe file is a graveyard. Here's how to make it work.

Mark Masters
Mark Masters
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