Sep 8, 2026
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10 min read
That's one of fifteen copywriting stories I kept from the summer.
Aug 25, 2026
3 min read
The seven-in-one ones break - so do this instead
Aug 13, 2026
6 min read
Ask Claude to make its own copy a 10, and watch where the extra points come from.
Jul 28, 2026
7 min read
Plus a 33% send-time lift, AI emails that missed, and seven more from the month.
Jun 17, 2026
Or Schwartz, Hopkins, Caples, or Ogilvy. Here's the test.
Jun 11, 2026
That's one of fifteen stories worth your attention.
Jun 9, 2026
The one line that decides what's safe to hand over.
May 28, 2026
4 min read
What AI has (and has not yet) commoditized.
May 16, 2026
An engineer asks for the spec. A copywriter asks what the work is trying to be.
May 12, 2026
8 min read
The folder structure that replaced the rest.
Apr 4, 2026
Robert Collier figured this out before computers existed.
Apr 17, 2025
11 min read
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