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Peggy Burnett
Peggy Burnett
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No One Knows What Subject Lines Convert

Sep 15, 2026

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8 min read

No One Knows What Subject Lines Convert

I built them to be different. The list barely noticed.

Peggy Burnett
Peggy Burnett
Hopkins Fixed Your AI Copy in 1923

Aug 3, 2026

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3 min read

Hopkins Fixed Your AI Copy in 1923

Reason-why copy, moved to the prompt

Peggy Burnett
Peggy Burnett
Rebuild a Welcome Sequence That "Reads" the User

Jun 19, 2026

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10 min read

Rebuild a Welcome Sequence That "Reads" the User

One prompt, built around the moment that predicts retention.

Peggy Burnett
Peggy Burnett
Give Every Client a Brain

Jun 8, 2026

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10 min read

Give Every Client a Brain

One Claude Project per client, so you never start cold again.

Mark Masters
Peggy Burnett
Mark Masters, +1
Caples Proved "$50,000" Beats "A Fortune"

May 30, 2026

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9 min read

Caples Proved "$50,000" Beats "A Fortune"

He named the rule in 1932. Your prompts are probably breaking it.

Peggy Burnett
Peggy Burnett
The Worst AI Sales Page I Read This Month

Apr 16, 2026

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9 min read

The Worst AI Sales Page I Read This Month

A teardown, with the prompts that caused it.

Peggy Burnett
Peggy Burnett
Proof: Where AI Helps Your Copy More

Mar 31, 2026

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6 min read

Proof: Where AI Helps Your Copy More

Same project. Two workflows. One winner.

Peggy Burnett
Peggy Burnett
Schwartz Knew Why Your AI Copy Feels Hollow

Mar 28, 2026

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6 min read

Schwartz Knew Why Your AI Copy Feels Hollow

He explained it in 1966. We keep making the same mistake.

Peggy Burnett
Peggy Burnett
The $342K Gratitude Email (Plus 4 More Templates)

Aug 2, 2025

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11 min read

The $342K Gratitude Email (Plus 4 More Templates)

5 Data-Proven Templates with Prompts Included

Peggy Burnett
Peggy Burnett
From 70-Hour Weeks to Financial Freedom

Jul 8, 2025

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12 min read

From 70-Hour Weeks to Financial Freedom

The Business Method That Changed My Life

Peggy Burnett
Peggy Burnett
3 Fears Copywriters Have About Niching

Jul 2, 2025

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8 min read

3 Fears Copywriters Have About Niching

And the Positioning Matrix that Eliminates Each One

Peggy Burnett
Peggy Burnett
Hidden AI Patterns: These Emails Generate 52.8% More Revenue

Jun 17, 2025

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10 min read

Hidden AI Patterns: These Emails Generate 52.8% More Revenue

Psychology-Based AI Prompts for Curiosity, Authority & Trust Emails

Peggy Burnett
Peggy Burnett
Today You Become A Better (Copy)Writer

Jun 6, 2025

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6 min read

Today You Become A Better (Copy)Writer

A Pattern Analysis of Scott Adams' "The Day You Became A Better Writer"

Peggy Burnett
Peggy Burnett
4 Evergreen AI Email Templates That (Almost) Always Convert

Jun 3, 2025

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11 min read

4 Evergreen AI Email Templates That (Almost) Always Convert

Predictably Higher Click-Through Rates with Every Email You Send

Peggy Burnett
Peggy Burnett
B2B vs B2C Emails: 5 Triggers Boost Sales by 41.7%

May 16, 2025

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22 min read

B2B vs B2C Emails: 5 Triggers Boost Sales by 41.7%

Email Frameworks & AI Prompts for 41.7% More Sales Conversions

Peggy Burnett
Peggy Burnett
AI Copywriting: Landing Pages

Apr 21, 2025

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24 min read

AI Copywriting: Landing Pages

Engineering Pages & AI Prompts for 37.4% Higher Conversions

Peggy Burnett
Peggy Burnett
Value-Based Pricing Models for AI Copywriting

Apr 17, 2025

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10 min read

Value-Based Pricing Models for AI Copywriting

How To Charge Premium Rates Despite Using AI

Peggy Burnett
Peggy Burnett
AI Copywriting Glossary

Apr 16, 2025

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16 min read

AI Copywriting Glossary

Linguistic Architecture: Terminology for Conversion Copywriting

Peggy Burnett
Peggy Burnett
Fundamentals of AI Copywriting

Apr 16, 2025

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25 min read

Fundamentals of AI Copywriting

Get Started with AI Copywriting for More Clicks, Conversions, and ROI

Peggy Burnett
Peggy Burnett
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