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Oliver Buchannon
Mark Masters
"Give Me 20 Hooks" Doesn't Work (Do This Instead)

Jul 14, 2026

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8 min read

"Give Me 20 Hooks" Doesn't Work (Do This Instead)

You get one idea, twenty times, in different words.

Mark Masters
Mark Masters
Turn Any Classic Ad Into a Prompt That Writes New Ads

Jul 9, 2026

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11 min read

Turn Any Classic Ad Into a Prompt That Writes New Ads

Turn the 1962 Avis ad into a machine that writes your ads

Mark Masters
Mark Masters
Write the Lead, Hand Over the Rest

Jul 6, 2026

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5 min read

Write the Lead, Hand Over the Rest

Pick one of six. Write it yourself. Then Claude has something to write toward.

Mark Masters
Mark Masters
The One Move That Makes AI Copy Feel Alive

Jul 1, 2026

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4 min read

The One Move That Makes AI Copy Feel Alive

Name the reaction before you write a word. Then make Claude earn it.

Mark Masters
Mark Masters
You Can't Write Your Way Out of a Bad Offer

Jun 25, 2026

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9 min read

You Can't Write Your Way Out of a Bad Offer

So test it before you write the page.

Mark Masters
Mark Masters
Give Every Client a Brain

Jun 8, 2026

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10 min read

Give Every Client a Brain

One Claude Project per client, so you never start cold again.

Mark Masters
Peggy Burnett
Mark Masters, +1
The AI Copy Voice Match System

Jun 3, 2026

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8 min read

The AI Copy Voice Match System

Build it once per client. Use it forever.

Mark Masters
Mark Masters
Stop Asking Claude to "Make It Stronger"

Apr 29, 2026

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10 min read

Stop Asking Claude to "Make It Stronger"

One prompt is doing five jobs at once.

Mark Masters
Mark Masters
Halbert Would Have Loved This (And Hated Most of It)

Apr 13, 2026

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13 min read

Halbert Would Have Loved This (And Hated Most of It)

The A-pile test, the coat of arms, and the one-person rule.

Mark Masters
Mark Masters
The (AI) Swipe File Engine

Apr 9, 2026

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14 min read

The (AI) Swipe File Engine

Your swipe file is a graveyard. Here's how to make it work.

Mark Masters
Mark Masters
Two Claude Skills. Yours Free.

Mar 21, 2026

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12 min read

Two Claude Skills. Yours Free.

A landing page skill, a sales email skill, and what's next.

Mark Masters
Mark Masters
The Headline Lab That Controls 80% of Your Results

Jan 5, 2026

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7 min read

The Headline Lab That Controls 80% of Your Results

Stop writing headlines. Start engineering them.

Mark Masters
Mark Masters
Add Undeniable & Convincing Proof In Your Copy (with AI)

Dec 29, 2025

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7 min read

Add Undeniable & Convincing Proof In Your Copy (with AI)

Claims without proof are just noise. Here's the system.

Mark Masters
Mark Masters
Advanced “AI Emotion Engine” for High-Converting Copywriting

Dec 16, 2025

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32 min read

Advanced “AI Emotion Engine” for High-Converting Copywriting

The 6 emotions between "no" and "yes" and the exact order they need to happen.

Mark Masters
Mark Masters
Your Copy Is Leaking Money (Here's How To Plug the Leak)

Dec 1, 2025

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30 min read

Your Copy Is Leaking Money (Here's How To Plug the Leak)

6 holes. 60 variations. One system to plug them all before they cost you.

Mark Masters
Mark Masters
The Copy Scout System Behind 25K Projects

Nov 24, 2025

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16 min read

The Copy Scout System Behind 25K Projects

Deploy market intelligence scouts that never sleep

Mark Masters
Mark Masters
The $147K Client System (Deploy in 20 Minutes)

Nov 5, 2025

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16 min read

The $147K Client System (Deploy in 20 Minutes)

Easily manage 12 high-ticket clients with Claude Projects and Skills

Mark Masters
Mark Masters
The $2M Copy Framework Setup (30 Seconds)

Nov 1, 2025

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31 min read

The $2M Copy Framework Setup (30 Seconds)

The Framework Arsenal setup that ends repetition forever. Complete guide inside.

Mark Masters
Mark Masters
The Infinite AI Loop System: Set Once, Grow Forever

Aug 28, 2025

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34 min read

The Infinite AI Loop System: Set Once, Grow Forever

This Made a Fast $67k And Continued To Earn Revenue

Mark Masters
Mark Masters
The 47-Touchpoint System That Turned $1 Into $23.70

Aug 25, 2025

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21 min read

The 47-Touchpoint System That Turned $1 Into $23.70

How AI Creates Psychological Ecosystems for Maximum Conversions

Mark Masters
Mark Masters
The Story Structure That Controls 89% of Human Decisions

Aug 21, 2025

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17 min read

The Story Structure That Controls 89% of Human Decisions

Why Hollywood's $100B Formula Now Belongs In Your Copy

Mark Masters
Mark Masters
The $100M Copywriting Offer

Aug 11, 2025

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12 min read

The $100M Copywriting Offer

How To Create A Copywriting Fortune with Irresistible Offers

Mark Masters
Mark Masters
The Copywriter's Guide to Standing Out Online in 2025

Jul 29, 2025

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10 min read

The Copywriter's Guide to Standing Out Online in 2025

Being In The Top 8% Is Embarrassingly Easy

Mark Masters
Mark Masters
Know What Your Customers Will Do 31 Days From Now

Jul 23, 2025

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10 min read

Know What Your Customers Will Do 31 Days From Now

AI That Sees Customer Actions Before They Happen

Mark Masters
Mark Masters
What Your Market Research Isn't Telling You (AI Solves This)

Jul 10, 2025

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10 min read

What Your Market Research Isn't Telling You (AI Solves This)

AI Prompts That Decode Hidden Customer Desires

Mark Masters
Mark Masters
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