Jun 9, 2026
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3 min read
The one line that decides what's safe to hand over.
Jun 8, 2026
10 min read
One Claude Project per client, so you never start cold again.
Jun 3, 2026
8 min read
Build it once per client. Use it forever.
May 30, 2026
9 min read
He named the rule in 1932. Your prompts are probably breaking it.
May 28, 2026
4 min read
What AI has (and has not yet) commoditized.
May 16, 2026
6 min read
An engineer asks for the spec. A copywriter asks what the work is trying to be.
May 12, 2026
The folder structure that replaced the rest.
Apr 29, 2026
One prompt is doing five jobs at once.
Apr 16, 2026
A teardown, with the prompts that caused it.
Apr 13, 2026
The A-pile test, the coat of arms, and the one-person rule.
Apr 9, 2026
Your swipe file is a graveyard. Here's how to make it work.
Apr 4, 2026
Robert Collier figured this out before computers existed.
