May 16, 2026
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6 min read
An engineer asks for the spec. A copywriter asks what the work is trying to be.
May 12, 2026
8 min read
The folder structure that replaced the rest.
Apr 29, 2026
10 min read
One prompt is doing five jobs at once.
Apr 16, 2026
14 min read
A teardown, with the prompts that caused it.
Apr 13, 2026
13 min read
The A-pile test, the coat of arms, and the one-person rule.
Apr 9, 2026
Your swipe file is a graveyard. Here's how to make it work.
Apr 4, 2026
Robert Collier figured this out before computers existed.
Mar 31, 2026
11 min read
Same project. Two workflows. One winner.
Mar 28, 2026
9 min read
He explained it in 1966. We keep making the same mistake.
Mar 21, 2026
12 min read
A landing page skill, a sales email skill, and what's next.
Jan 5, 2026
7 min read
Stop writing headlines. Start engineering them.
Dec 29, 2025
Claims without proof are just noise. Here's the system.
