Jul 9, 2026
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11 min read
Turn the 1962 Avis ad into a machine that writes your ads
Jul 6, 2026
5 min read
Pick one of six. Write it yourself. Then Claude has something to write toward.
Jul 1, 2026
4 min read
Name the reaction before you write a word. Then make Claude earn it.
Jun 25, 2026
9 min read
So test it before you write the page.
Jun 19, 2026
10 min read
One prompt, built around the moment that predicts retention.
Jun 17, 2026
7 min read
Or Schwartz, Hopkins, Caples, or Ogilvy. Here's the test.
Jun 11, 2026
6 min read
That's one of fifteen stories worth your attention.
Jun 9, 2026
3 min read
The one line that decides what's safe to hand over.
Jun 8, 2026
One Claude Project per client, so you never start cold again.
Jun 3, 2026
8 min read
Build it once per client. Use it forever.
May 30, 2026
He named the rule in 1932. Your prompts are probably breaking it.
May 28, 2026
What AI has (and has not yet) commoditized.
