Oct 20, 2026
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8 min read
Weigh, Fold, Carry, Stamp. I invented it an hour before the test.
Oct 13, 2026
13 min read
It copied his punctuation and doubled the places to stop reading.
Oct 6, 2026
Write the payoff first, then take it out.
Sep 29, 2026
9 min read
Kleo answered it with $2,000 on the line. Claude answered it eight times.
Sep 21, 2026
6 min read
The model digests them and writes what it would have written anyway.
Sep 17, 2026
4 min read
You have already answered it. Probably by accident.
Sep 15, 2026
I built them to be different. The list barely noticed.
Sep 8, 2026
10 min read
That's one of fifteen copywriting stories I kept from the summer.
Sep 1, 2026
Extract it once into a dossier. Every prompt after reads from one source.
Aug 25, 2026
3 min read
The seven-in-one ones break - so do this instead
Aug 19, 2026
7 min read
Advertising's most famous headline came from research, not a flash of genius.
Aug 13, 2026
Ask Claude to make its own copy a 10, and watch where the extra points come from.
