Aug 25, 2026
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3 min read
The seven-in-one ones break - so do this instead
Aug 19, 2026
7 min read
Advertising's most famous headline came from research, not a flash of genius.
Aug 13, 2026
6 min read
Ask Claude to make its own copy a 10, and watch where the extra points come from.
Aug 7, 2026
4 min read
Every "dead" line trains the reader to leave.
Aug 3, 2026
Reason-why copy, moved to the prompt
Jul 28, 2026
Plus a 33% send-time lift, AI emails that missed, and seven more from the month.
Jul 14, 2026
8 min read
You get one idea, twenty times, in different words.
Jul 9, 2026
11 min read
Turn the 1962 Avis ad into a machine that writes your ads
Jul 6, 2026
5 min read
Pick one of six. Write it yourself. Then Claude has something to write toward.
Jul 1, 2026
Name the reaction before you write a word. Then make Claude earn it.
Jun 25, 2026
9 min read
So test it before you write the page.
Jun 19, 2026
10 min read
One prompt, built around the moment that predicts retention.
