Oct 6, 2026
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8 min read
Write the payoff first, then take it out.
Sep 29, 2026
9 min read
Kleo answered it with $2,000 on the line. Claude answered it eight times.
Sep 21, 2026
6 min read
The model digests them and writes what it would have written anyway.
Sep 17, 2026
4 min read
You have already answered it. Probably by accident.
Sep 15, 2026
I built them to be different. The list barely noticed.
Sep 8, 2026
10 min read
That's one of fifteen copywriting stories I kept from the summer.
Sep 1, 2026
Extract it once into a dossier. Every prompt after reads from one source.
Aug 25, 2026
3 min read
The seven-in-one ones break - so do this instead
Aug 19, 2026
7 min read
Advertising's most famous headline came from research, not a flash of genius.
Aug 13, 2026
Ask Claude to make its own copy a 10, and watch where the extra points come from.
Aug 7, 2026
Every "dead" line trains the reader to leave.
Aug 3, 2026
Reason-why copy, moved to the prompt
